Coffee - US - September 2010
Coffee - US - September 2010

The incidence and frequency of coffee use in the U.S. has remained very steady in recent years, which has contributed to relatively stable, moderate market growth. Indeed, while sales in many categories declined between 2008 and 2010—as millions of Americans sought ways save money in the face of recessionary pressures—the coffee category performed relatively well. This suggests that CPG firms seeking growth may want to consider developing ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Retail Channels—Overview

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Roasted Coffee
Segment Performance—Instant Coffee
Segment Performance—Ready-to-Drink (RTD) Coffee
Retail Channels—Supermarkets
Retail Channels—Other Channels
Natural Channel/SPINS

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Incidence and Frequency of Use
Preferred Type of Coffee
Brand Preferences
Method of Preparation
Coffee-related Attitudes
Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share—Roasted Coffee
Brand Share—Instant Coffee
Brand Share—Ready to Drink (RTD)
Brand Share—Coffee Additive/Flavoring, Substitutes and Concentrates
Innovation and Innovators
Brands and Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

IRI/Builders—Key Household Purchase Measures
Appendix: Other Useful Consumer Tables
Appendix: IRI/Builders Panel Data Definitions
Appendix: Trade Associations