Coffee - US - December 2009
Coffee - US - December 2009

As the nation responded to recessionary pressures in 2008 and 2009, millions of Americans engaged in subtle lifestyle changes in an effort to maintain a high standard of living, while reducing expenditures. Among the most common lifestyle change is the tendency to spend more time cooking and entertaining at home while spending less on eating and entertainment outside the home. While demand for coffee remains relatively strong, it is also ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Roasted Coffee
Segment Performance—Instant Coffee
Segment Performance—Ready-to-Drink (RTD) Coffee
Segment Performance—Coffee Additive/Flavoring, Substitutes, and Concentrates
Retail Channels
Retail Channels—Drug Stores
Natural Channel/SPINS
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Consumption
Brand Preferences
Purchase Habits
Attitudes and Opinions
Impact of Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Retail Channels—Food Stores
Retail Channels—Mass and Other
Leading Companies
Brand Share—Roasted Coffee
Brand Share—Instant Coffee
Brand Share—Ready-to-Drink Coffee
Brand Share—Coffee Additive/Flavoring, Substitutes and Concentrates
Innovation and Innovators
Brands and the Advertising Landscape

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

IRI/Builders Panel Data
Appendix: Additional Household Income Comparisons
Appendix: Additional Age Comparisons
Appendix: IRI/Builders Panel Data Definitions
Appendix: Trade Associations