Coffee - US - October 2012
Coffee - US - October 2012

“Tremendous potential lies in appealing to the 18-24 year old group of consumers who are more adventurous in their coffee drinking habits. Marketers should take inspiration from the nearly insatiable curiosity about new coffee types, beverages, brands, and flavors exhibited by younger consumers and translate that energy into new marketing, innovations, and educational tastings that could appeal to all ages.”

more
Report Price:
£3254.83
|
$4395.00
|
€3662.99
Download:

Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Trend Applications

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Roasted Coffee
Segment Performance—Single-cup Coffee
Segment Performance—Instant Coffee
Segment Performance—RTD Coffee
Retail Channels
Retail Channels—Supermarkets
Retail Channels—Other FDMx
Retail Channels—Drug Stores
Retail Channels—Natural Supermarkets

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer—Usage and Types
Gender Preferences for Coffee
Consumer Attitudes and Behaviors
Race and Hispanic Origin

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share—Roasted Coffee
Brand Share—Single-cup Coffee
Brand Share—Instant Coffee
Brand Share—RTD Coffee
Innovations and Innovators
Marketing Strategies
SymphonyIRI Group Builders Panel Data IRI/Builders—Key Household Purchase Measures

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix—Other Useful Consumer Tables
Appendix—SymphonyIRI Builders Panel Data Definitions
Appendix—Trade Associations