Coffee - US - October 2011
Coffee - US - October 2011

While coffee faces stiff competition from other categories such as energy drinks and tea, sales continue to grow. Some subcategories, such as the single cup segment, have shown truly impressive growth in recent years and clearly illustrate that manufacturers can make significant gains, despite a weak economy and low consumer confidence.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Trends
Retail Channels—Overview

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Roasted Coffee
Segment Performance—Instant Coffee
Segment Performance—Ready-to-drink Coffee
Retail Channels—Supermarkets
Retail Channels—Natural Supermarkets

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer—Usage, Type, Brands, and Frequency
Single-cup Coffee
Brand Choice and Influence of Rising Prices on Buying Habits
Coffee-related Attitudes and Behavior
Race and Hispanic Origin
Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Retail Channels—Other FDMx Channels
Retail Channels—Non-FDMx Channels
Companies and Brands
Brand Share—Roasted Coffee
Brand Share—Instant Coffee
Brand Share—Ready-to-Drink (RTD) Coffee
Brand Share—Coffee Additive/Flavoring, Substitutes and Concentrates
Innovations and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

IRI/Builders—Key Household Purchase Measures
Appendix—IRI/Builders Panel Data Definitions
Appendix—Trade Associations