ISAs: Inc Impact of COVID-19 - UK - November 2020
ISAs: Inc Impact of COVID-19 - UK - November 2020

“Unprecedented savings activity and the anticipation of tax rises offer opportunities for ISAs to regain some of their lost appeal. The ISA savings habit has proved to be enduring among existing holders, which highlights the importance of attracting young people to the product early on. Low interest rates mean innovation and product development is needed to help with differentiation. It is also important to draw savers’ attention to other aspects ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

The Market – Key Takeaways
Market Size and Forecast
Market Segmentation
Market Drivers
Regulatory and Legislative Changes

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Key Takeaways
Impact of COVID-19 on Consumer Behaviour
Savings Product Ownership
Reasons for Not Owning an ISA
Likelihood of Opening an ISA
Recent ISA Savings Activity
Expected ISA Savings Activity
ISA Actions and Behaviours
Perceptions of ISA Providers

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Companies and Brands – Key Takeaways
Market Share
Competitive Strategies and Innovation
Advertising and Marketing Activity

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources, Abbreviations and Supporting Information