“ISAs are the best of a bad bunch in terms of saving and investing options for consumers at present. The low interest rate and high inflation environment makes saving whilst protecting the real value of the money a difficult job, however cash ISAs offer an excellent short-term savings option and for those willing to take the risk, stocks and shares ISAs offer one of the current best longer-term savings strategies.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Future Opportunities
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Total ISA Market Size
Cash ISA Market Segmentation and Forecast
Stocks and Shares ISA Market Segmentation and Forecast
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
ISA Ownership
Choice of Cash ISA Provider
ISA Transfer Activity
ISA Activity in the Current Tax Year
Cash ISA Allowance Usage
Main Reasons for Saving or Investing
Targeting Opportunities
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix –ISA Ownership
Appendix – Choice of Cash ISA Provider
Appendix – ISA Activity in the Current Tax Year
Appendix – Cash ISA Allowance Usage
Appendix – Most Popular Reasons for Saving or Investing
14th April 2020
“At a time when savers would normally be looking to maximise their ISA contributions, the Coronavirus outbreak has thrown the market into turmoil. Looking back at the 2007/08 financial crisis should give providers an idea of what to expect, with cash ISA contributions increasing in the short-term, while investments ... 
6th September 2012
“Having launched as a replacement to the widely-popular Child Trust Fund, Junior ISAs have struggled to make a significant impact in the children’s savings market and product uptake has been largely disappointing. The lack of a highly public government campaign has led to low consumer awareness, while the removal of ...
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Are consumers using their full ISA allowance?
