“ISA providers should embrace the new ISA reforms and ensure that they can offer consumers the maximum amount of flexibility that the new ISA rules can afford. The traditional line between cash and stocks and shares ISA providers is now blurred. Cash ISAs should begin looking at offering consumers a simple range of investment options, and stocks and shares providers need to consider the rates of interest that they pay ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues and Insights
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Market Size and Forecast
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Ownership of ISAs
Reasons to Choose an ISA Provider
Uses for ISA Savings or Investments
Attitudes towards ISAs
Preferences for Types of ISA Savings Accounts
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – Ownership of ISAs
Appendix – Reasons to Choose an ISA Provider
Appendix – Uses for ISA Savings or Investments
Appendix – Attitudes towards ISAs
Appendix – Preferences for Types of ISA Savings Accounts
23rd April 2015
“If most consumers can get the same tax-efficiency previously unique to ISAs from other products, are there any other reasons to keep saving in them? Just 6% of ISA owners regularly dip into it when they need money. Reinventing cash ISAs as flexible savings accounts would represent a significant departure ... 
17th December 2014
“From April 2015 spouses will be able to inherit ISA allowances, enabling consumers to keep a tax wrapper around their inherited savings. However, the number of people who will benefit from the changes is likely to be relatively small, meaning that they are unlikely to significantly affect ISA ownership levels”
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NISA flexibility will make consumers more willing to dabble in stocks and shares
