“A falling savings ratio and the launch of the Personal Savings Allowance pose a serious threat to the ISA market, with contributions falling for the fourth year running in 2016/17. However, low interest rates and the development of online platforms have driven new interest in the stocks and shares ISA market. This, along with the launch of the Lifetime ISA, has the potential to revive the market going forward ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size
Market Forecast
Market Drivers
Regulatory and Legislative Changes
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Savings Product Ownership
Value of ISA Savings
Awareness of the Flexible Rule Change
Attitudes towards the Flexible Rule Change
Attitudes towards Saving in an ISA
Moving Money
Choosing a Stocks and Shares ISA
Attitudes towards the Lifetime ISA
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Market Share
Competitive Strategies
Launch Activity and Innovation
Advertising and Marketing Activity
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Market Size and Forecast
8th August 2018
"The complexity of the Lifetime ISA means the majority of first-time buyers are unaware or uninterested in the product, and there are still doubts as to whether it's the best way of saving for retirement. All of which has led to calls to scrap the Lifetime ISA entirely. However ...
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Flexible rules add another unneeded layer of complication
