The ISA market has seen strong sales growth over the past two years, which has boosted balances. Some 17 million UK adults hold cash or investments in ISAs – assets, which are collectively worth over £180 billion. However, a much larger number have savings held outside the ISA wrapper, indicating there is still much scope to expand the market.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Insights and Opportunities
Market in Brief
Fast Forward Trends
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Broader Market Environment
Internal Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Trade Perspective
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Product Penetration
The Consumer – Targeting Opportunities
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Elements
Brand Communication and Promotion
Other
Consumer Financial Activity
The Consumer – Sourcing Cash ISAs
The Consumer – Attitudes and Behaviours
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