Since July 2002, consumer confidence in terms of making financial decisions has been unpredictable but some confidence among all income levels is returning slowly. Optimism among affluent people (defined as those earning £50,000 or more), who are a key target group for ISA providers, has risen over the last few months and appears to be on an upward trend. A healthy level of optimism among affluent people is likely ...
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Market Size
Distribution
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Advertising and Promotion
Other
Introduction and Abbreviations
Premier Insight
Background and Definitions
Key Players
Consumer Financial Activity
Consumer Attitudes and Targeting Opportunities
Industry Views
The Future
Forecast
|
