“The ISA market is relatively mature which makes further market growth in volume terms challenging for providers. The cash ISA market in particular is hampered by low interest rates, while the stocks and shares ISA market is currently fighting against consumer fears about the stock market. However, a desire to maximise ISA allowances will see the ISA market continue to grow in value terms year on year.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
SWOT Analysis for ISA Market
Total ISA Market Size and Forecast
Cash ISA Market Segmentation and Forecast
Stocks and Shares ISA Market Segmentation and Forecast
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Savings and Investment Ownership
Cash ISA Providers
ISA Transfer Activity
Reasons for Saving and Investment
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size
Appendix – Savings and Investment Ownership
Appendix – Cash ISA Provider
Appendix – ISA Transfer Activity
Appendix – Reasons for Saving and Investing
16th August 2013
"The UK Government has allowed AIM-listed shares to be purchased through Stocks and Shares ISAs. Investors will be tempted to purchase these risky investments to get higher returns on their money and to benefit from tax-breaks. The volatility of these investments may leave some consumers out of pocket. ISA providers ... 
6th September 2012
“Having launched as a replacement to the widely-popular Child Trust Fund, Junior ISAs have struggled to make a significant impact in the children’s savings market and product uptake has been largely disappointing. The lack of a highly public government campaign has led to low consumer awareness, while the removal of ...
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How will the ISA market cope with the end of Baby Boomer contributions?
