“There is huge potential to increase the take-up of ISAs, given that many more people hold cash and investments than hold one of these tax wrappers. A low central base rate should encourage more savers to look favourably upon cash ISAs, which tend to offer better returns than their non-tax-exempt cousins, while the recent improvement in the stock market could tempt more retail investors back to the equity market, in ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Market SWOT Analysis
Market Size and Forecast
Value of ISA Funds
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Ownership of ISAs, Other Savings and Investments
Saving Activity and Other Financial Priorities
ISA Limits and the Saving Environment
ISA Contribution and Transfer Intentions
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – Market Background
Appendix – Ownership of ISAs, Other Savings and Investments
Appendix – Saving Activity and Other Financial Priorities
Appendix – ISA Limits and the Saving Environment
Appendix – ISA Contribution and Transfer Intentions
31st July 2014
“Most people have welcomed the sizeable increase in the amount that people can shelter from tax in an ISA. The changes, though, are unlikely to have much effect on the way in which most people save. Rising house prices, growing consumer confidence and a growing willingness to make big-ticket purchases ... 
30th April 2014
“The Budget 2014 has dramatically changed both the pension and ISA markets, creating a new savings landscape and reigniting the debate about which savings vehicle is better for long-term planning. However, the changes are unlikely to prompt a significant change in how most consumers save for retirement in the short-term ...
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What is the size of the ISA gap?
