ISAs - UK - August 2010
ISAs - UK - August 2010

This report examines the wider economic conditions influencing the ISA market, the size of the market and provides analysis of the major players. Recent market developments are also considered along with analysis of distribution trends and advertising activity. Mintel’s exclusive consumer research provides insight into product ownership, cash ISA market share, attitudes towards and awareness of ISAs and also looks at the motivation behind saving and investment activity.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Future Opportunities
Market in Brief

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Size and Forecast
Value of ISA Funds
Channels to Market
Cash ISA Market Share

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Savings Product Ownership
Attitudes Towards ISAs, Savings and Investments
Motivation for Saving and Investing
ISA Targeting Opportunities

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Market Share
Companies and Products
Brand Elements
Brand Communication and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Savings Product Ownership
Appendix – Cash ISA Market Share
Appendix – Attitudes Towards ISAs, Savings and Investment
Appendix – Motivation for Saving and Investing
Appendix – ISA Targeting Opportunities