Millennials are the largest generational group in the US and as they age they are only becoming a more important part of the consumer economy. Millennials are growing their incomes and entering new markets as they buy homes and start families. Marketers interested in reaching this group will need to go beyond expectations and create products and services that have both purpose and value.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Millennial Demographics
Millennials at Home
The Millennial Marriage
Millennials at Work
Millennials and Money
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Life Expectations
Current Priorities
Unique Qualities
Self-Perceptions
Millennials as Parents
Purchase Priorities
Millennial Shopping Segments
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Trends – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Millennial Demographics
28th June 2019
"The topic of women's health and feminine hygiene is gaining new perspective as consumers embrace the power of womanhood and female function. While progress is being made, women still feel shame about stigmatized health realities, such as menstruation, contraception and menopause. In efforts to join the conversation and incite ... 
28th February 2019
“Millennials may be more willing to pay for services that save them time – meal kits, cleaning services, and services like Task Rabbit can all fit the bill.”
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Millennials exceeding their expectations for family life
