“Companies or brands that successfully market to Millennials are ones that recognize that there is no such thing as a ‘Millennial’—just individuals or groups of individuals who are at a similar lifestage and have lived through similar experiences. They want to be treated for who they are, rather than be lumped together and labeled.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues and Insights
Trend Applications
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Millennials by the Numbers
Demographic Characteristics of Millennials
Millennial Economy
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Factors Influencing Purchase Decisions
Attitudes toward Corporate Altruism
Sharing of Personal Information
Personal Finance and Spending Habits
Attitudes toward Personal Health and Health Reform
Technology Use and Opinions
Most Important Social Issues
Opinions about Work and Career
Achievements Critical to Success
Impact of Race and Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Trade Associations
30th December 2014
“Consumer spending on vacations and tourism is expected to outpace total expenditure growth over the next five years, due mainly to increased costs associated with international travel as well as a stable domestic market. Baby Boomers are a driving force behind vacation spending, though families headed by young Millennials will ... 
13th November 2014
“Dollar Shave Club, which made a splash with its online video in 2012, launched its first TV campaign. The campaign draws on the same brand of hyperbolic humor used in 2012 and is part of a move to expand into untapped markets and product categories.”
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Why is it important to understand Millennials?
