Marketing to Hispanic Millennials - US - 2021
Marketing to Hispanic Millennials - US - 2021

“Hispanic Millennials feel that their best days are yet to come. While the pandemic impacted their lifestyles and finances, Hispanic Millennials are optimistic about their financial future. As they move forward, they have positive attitudes toward marketing and are open to listening to what brands have to say. As Hispanic Millennials grow as individuals and consumers, brands have an opportunity to challenge their current habits and showcase their value.”

– Juan ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Hispanic Millennials – Key Takeaways
Hispanic Millennials by the Numbers
Market Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – Key Takeaways
Attitudes toward Marketing
Marketing Attitudinal Segments
Loyalty Drivers
Ad Sources Perceived as Relevant
Social Media
Corporate Social Responsibility
What Hispanic Millennials Want More Time For

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Companies and Brands – Key Takeaways
Competitive Strategies
Market Opportunities

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Consumer