Millennials are taking increasingly prominent roles as consumers and in the workforce, and in so doing have captured the attention of retailers, employers and government officials who are growing more cognizant of these young consumers’ preferences and overall market potential. Millennials are in large part the driving force behind incorporating more mobile and internet technology into every facet of American life, and push for a variety of social issues to ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Trend Application
Demographic Characteristics
Cultural Influences and Characteristics
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Millennial Life and Work
Opinions about Finances and Spending
Opinions about Using Technology
Opinions about Retail and Grocery Shopping
Importance of Social Issues
Impact of Race and Hispanic Origin
Cluster Analysis
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix—Other Useful Tables
Appendix: Trade Associations
16th November 2012
Mintel’s report Marketing to Millennials, U.S.—May 2012 outlines how younger generations are eager to establish themselves financially. For instance, 53% of Millennials indicate that their primary goal for the coming year was to increase the amount of money their household is saving—more than any other age group. Another ...
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