"Brands need to harness Hispanic Millennials’ influence because they represent one in four US Hispanics and one in five US Millennials. Considering these numbers, they are likely part of most brands’ target market. Hispanic Millennials believe in hard work and feel that their efforts will eventually pay off. Brands that understand the motivations that keep them going and the regrets they have so far may be in a better position ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Who Are Hispanic Millennials?
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Current Financial Situation
Success in Life
Down-to-Earth Aspirations
Perceptions of Small vs Mass Brands
Life Reflections
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
What’s Happening?
What Needs to be Handled with Care?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – The Consumer
2nd June 2020
“Facebook Shops can help brands engage with Hispanics within the platform. Hispanics are more likely to express interest in buying items from within the Facebook app. However, the feature itself may not be enough to drive engagement. The story each brand tells and how they tell it is ultimately what ... 
31st March 2020
“The economic slowdown as a result of COVID-19 is likely to hit Hispanics particularly hard. As they reconsider their discretionary spending while the nation weathers the storm, there are still opportunities for brands to connect with Hispanics and create a long-lasting bond.”
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Use traditional gender roles to contextualize success
