Marketing to Black Millennials: Incl Impact of COVID-19 - US - June 2020
Marketing to Black Millennials: Incl Impact of COVID-19 - US - June 2020

“Black Millennials are at a crossroads in their lives – they have made some positive strides in their lives in terms of their educational attainment and have achieved some comforts, while others are still in the process of forging a path to success even though they face systemic roadblocks that may derail their expectations for a successful future. The COVID-19 pandemic and uprisings are a one-two punch that will have a ...

more
Report Price:
£3254.83
|
$4395.00
|
€3662.99
Download:

Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Impact of COVID-19 on Black Millennials

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Black Millennials by the Numbers
Characteristics of Black Millennials
Market Perspective – Media and Content

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Key Trends – What You Need to Know
What’s Happening with Black Millennials and the Economy
What to Watch
The Consumer – What You Need to Know
What it Means to be Successful in America
Personal Benchmarks of Achievement
Perspectives on Life
Outlook for America’s Future
Solving Social Issues – Who’s Responsible?
Where Extra Money is Spent
Brands and Beliefs

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Consumer