“Millennials will continue to play an increasingly important role in the workplace and the economy. In order to effectively target Millennials, brands must understand how they see themselves (and their generation overall), how they are rethinking traditional adulthood milestones, and how to market to Millennials without alienating older generations.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Millennials by the Numbers
Demographic Characteristics of Millennials
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Living Situation and Expenses
Millennial Perceptions
Appealing Brand Qualities
Attitudes toward Shopping and Advertising
Millennials Online
Interactions with Companies and Brands
Goals and Aspirations
Financial Priorities
Race and Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Trade Associations
31st March 2016
“Meal subscription services have potential but are limited by the narrow menu options. Subscription services are headed for positive growth but companies need to better understand their consumers, especially Millennials." 
28th October 2015
“E-tail giant Amazon.com is taking legal action against more than 1,000 people it claims accepted payment for writing false reviews in an effort to ensure customers its reviews are trustworthy.”
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Realty check: Millennials’ self-perceptions differ from stereotypes
