Marketing to Hispanic Millennials: Incl Impact of COVID-19 - US - June 2020
Marketing to Hispanic Millennials: Incl Impact of COVID-19 - US - June 2020

“COVID-19 has been very disruptive to Hispanic Millennials. The fact that the majority of Hispanic households experienced some loss of income likely had an even greater negative effect on Hispanic Millennials’ path toward feeling successful and having the material assets to prove it. Despite the setback, Hispanic Millennials' future is promising if they don't get discouraged and continue being thankful about their achievements, and hopeful and excited about the ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Impact of COVID-19 on Marketing to Hispanic Millennials

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Why Hispanic Millennials Are Important
Market Factors
Use of Media Channels
What’s Driving Behavior – What You Need to Know
What’s Driving Behavior

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Defining Success in America
Perceptions of Others
Attitudes toward Their Parents
Perspectives on Life
Family Gatherings

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – Data