Back-to-School Shopping - US - January 2014
Back-to-School Shopping - US - January 2014

“While the still-recovering economy means consumers remain cautious and price sensitive, parents still have to budget to accommodate purchases in the BTS space. Many school supplies are necessary for a successful school year and others can be considered an investment for the future. However, recent innovations in mobile technology have provided shoppers with unprecedented price transparency, fueling frugality. To combat declines in anticipated spending, retailers have begun launching their BTS ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues and Insights
Trend Applications

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Drivers
Retail Channels

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Anticipated Spending on BTS Shopping
Influential Factors in BTS Shopping
BTS Shopping Money-Saving Strategies
BTS Online and In-Store Promotions
Attitudes Toward Improvements in BTS Shopping Experience
Attitudes Toward Social Media Engagement in BTS Shopping
BTS Shopping Companions
BTS Shopping Activities, Purchases, and Retailers
Hispanics vs. Non-Hispanics
Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Innovations and Innovators
Marketing Strategies
Social Media – Back-to-School Shopping

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Other Useful Consumer Tables
Appendix – Social Media
Appendix – Trade Associations