Back to School Shopping - US - January 2020
Back to School Shopping - US - January 2020

"Consumers spend more than $80 billion getting themselves and their children ready to go back to school. They’re mission oriented and bargain hungry and favor retailers who can help them accomplish their goals of saving time and/or money. While BTS (back to school) is a busy time, most shoppers have an optimistic mindset toward it and think it’s fun. A scenario in which consumers have open wallets ...

more
Report Price:
£3254.83
|
$4395.00
|
€3662.99
Download:

Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Size
Market Breakdown
Market Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Shopping Participation
Shopping Timeframe
Retailers Shopped
Shopping Method
Items to Purchase
Shopping Influencers
Attitudes toward Back-to-School Shopping
Desired Improvements

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
What Happened in 2019/20?
What to Watch

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – The Consumer