Back to School Shopping - US - June 2011
Back to School Shopping - US - June 2011

Back to school (BTS) shopping is an important time in the lives of millions of kids and parents and a season in which companies around the country launch innovative marketing campaigns, as well as new clothing fashions and school supplies. As such, it is important for BTS marketers to explore the attitudes of BTS shoppers in order to ensure that their new offering and messaging are likely to resonate with ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Competitive Context
Retail Channels
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Anticipated Spending on BTS Shopping
Decision Makers for BTS Purchases
Teen Attitudes Toward Clothing and Fashion
Parent Attitudes Toward Shopping With Kids
Brand Level Preferences for BTS Supplies and Clothing
Channel Preferences for BTS Supplies and Clothing
Attitudes Toward BTS Supplies and Clothing Shopping
Money-saving Tactics for BTS Shopping
Impact of Sales Tax Holidays
Impact of Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups: Child Age and Area

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Innovations and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Other Consumer Tables
Appendix: Trade Associations