Back to School Shopping - US - January 2015
Back to School Shopping - US - January 2015

“With many retailers expanding the scope of their price matching policies, differentiating based on low prices is becoming increasingly difficult. However, shoppers’ trust is an increasingly important currency that can be exchanged for engagement. Retailers that can meet needs as specific as individual school requirements can build that trust, thus appearing not as simply a provider of school supplies, but as a knowledgeable source of information regarding what students need ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights
Trend Applications

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Overview
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Participation in Back-to-school Shopping
Retailers Visited for Back-to-school Products
Planned Back-to-school Shopping Spending in 2015
Consumers’ Back-to-school Shopping Behavior
Information Used on Path to Purchase
Desired Improvements to the Back-to-school Shopping Experience
Opinions and Attitudes Regarding Back-to-school Shopping
Kids’ Opinions about School and Advertising
Impact of Hispanic Origin
Qualitative Research
Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Marketing Strategies and Innovations
Social Media

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Other Useful Consumer Tables
Appendix – Social Media
Appendix – Trade Associations