With anticipated spending of $22.8 billion and a 6.8% increase compared to 2010, the Back to School (BTS) shopping market showed signs of recovery in 2011. Nonetheless, growth in this competitive market is shaped by shifting tastes, as conscious teens and economizing parents intend to find the best values in a rapidly-changing digital media environment. The market embraces on one hand some of the most powerful retailers such ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Drivers
Competitive Context
Retail Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Anticipated Spending on BTS Shopping
Brand Level Preferences for BTS Supplies and Clothing
Channel Preferences for BTS Supplies
Channel Preferences for BTS Clothing
Decision Makers for BTS Purchases
Teen Attitudes Toward Clothing and Fashion
Parents’ Attitudes Related to Clothing Styles and Brands for the BTS Shopping Season
Parents’ Attitudes Toward Shopping with Kids, Value, and Budgets
Money-Saving Strategies for Back-to-School Shopping
Use of Cell Phones and Smartphones to Budget and Make Lists
Race and Hispanic Origin
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix—Other Useful Consumer Tables
Appendix—Trade Associations
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Explores which BTS segments show the best prospects for growth and which retailers are currently the most effective in reaching parents, tweens and teens
