US Convenience Store Foodservice Market Report 2024

Explore the convenience-store (c-store) market in the US with this dynamic report. Consumer insights shed light on the performance of the industry as a whole, enabling your business growth.

Below, we’ve summarized the key topics covered, and offer hand-selected insights from the full document.

Key Topics Covered

• C-store visitation trends and frequency.
• Consumer perception of c-store foodservice.
• Consumer engagement with c-store foodservice.
• Relevant dining occasions.
• Consumer attitudes on c-store foodservice vs restaurants.

C-Store Foodservice Market Growth

The convenience-store foodservice market grew an estimated 14% in 2023. Mintel predicts that this growth—sustained by increased investment—will establish steady continued growth over the next five years. With major players rolling out store designs that enable a better foodservice customer experience and strong foodservice-leaning loyalty programs, the c-store foodservice industry is poised to be a solid fast-food alternative.

C-Store Foodservice Consumer Insights

• C-store foodservice purchase occasions: Consumers tend not to rely on c-store foodservice for healthy or late-night snacks. Instead, they’re mostly purchasing when on the go (nearly six in 10 consumers). Facing fewer options when traveling, consumers permit convenience and indulgence in smaller portions.

• Consumer c-store foodservice perceptions: Convenience and taste top consumers’ perceptions of c-store foodservice. Despite operators’ efforts to elevate menus, consumers still lack perceptions of health and quality. While consumers aren’t looking for a high-quality dining experience, they will need assurance of quality.

• Exploration of frequent c-store foodservice shoppers: Men are more likely to be frequent shoppers than women, suggesting a more positive view from men, and a service that is more likely to fit into their schedules. C-store foodservice operators can do more to meet women’s needs, e.g. by making ordering/pickup a faster process that fits into their commutes, or by offering in-store baked goods alongside coffee.

Find a complete analysis of the c-store foodservice consumer in the full report. You may also be interested in our other in-store foodservice market research.

Additional Features Included in Your Report

• Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentations.
• Custom PowerPoints: Incorporate our consumer research data into your own work so you can win over your clients and stakeholders. Select insights from your report to create a custom presentation that is ready to download in minutes.
• Interactive Databook: Each Databook is provided as an interactive website where you can deep dive into our consumer research data on your chosen topic so you can draw your own conclusions.
• Mintel’s Clients Portal: Our portal provides instant access to actionable analysis, podcasts, and trend pieces relevant to your industry that are published almost daily, as well as our annual Global Consumer Trends. You can also browse our extensive library of market research reports.

Expert Analysis

Leading foodservice analyst Varchasvi delivers expert industry insights with this in-depth report.

Strengthening breakfast and snack offerings at c-stores can transform consumer perceptions of foodservice quality, helping establish parity with QSRs.

 

Varchasvi
Research Analyst