Back to School Shopping - US - January 2017
Back to School Shopping - US - January 2017

With planned BTS (back-to-school) shopping reaching almost $76 billion in 2016, the season is a vital opportunity for retailers to connect with young shoppers, build relationships, and introduce new products. While challenges to the BTS market include limited growth in family household incomes and stagnant school enrollment, the vast majority of college students and parents with school-age kids participate in back-to-school shopping. Digitally savvy shoppers have been embracing BTS omni-channel ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Size
Market Factors
Market Perspective

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Participation in Back-to-School Shopping – K-12
Participation in Back-to-School Shopping – College
Retailers Shopped for Back-to-School Shopping – K-12
Retailers Shopped for Back-to-School Shopping – College
Anticipated Spend by Category – K-12
Anticipated Spend by Category – College
Attitudes toward Back-to-School Shopping
Back-to-School Shopping Influencers – K-12
Back-to-School Shopping Influencers – College
Desired Improvements to Back-to-School Shopping

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – Market