"Back-to-school shopping is a much hyped annual event for good reason: For the 2017 school season, consumers planned to spend over $83 billion for the occasion. During the past two school seasons (2016 and 2017), both parents and college students planned to increase their annual spending, going against trend. This could result in more of a “make do” year for the upcoming 2018 season, but given favorable factors like higher ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Shopping Participation (K-12)
Shopping Participation (College)
Retailers Shopped (K-12)
Retailers Shopped (College)
Items to Purchase (K-12)
Items to Purchase (College)
Attitudes toward Back-to-School Shopping (K-12)
Attitudes toward Back-to-School Shopping (College)
Shopping Influencers (K-12)
Shopping Influencers (College)
Improvements (K-12)
Improvements (College)
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
What’s Happening?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – The Market
26th September 2018
“There are endless options for consumers to choose from when it comes to deciding where to shop for back to school needs. While deal-seeking behavior dominates purchase decisions, flexible and easy shopping options also influence where consumers choose to shop. Such features are especially important to college students ... 
12th July 2018
“Many consumers are already fulfilling a variety of shopping needs at Amazon, but not all may see the value in a Prime membership, or be viewing the retailer as a destination for categories outside of household goods or technology items. This year’s Prime event will very likely be an ...
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