“The entrepreneurial spirit of pizza and Italian restaurants/takeaways is strong and some have actively sought out change and embraced innovation amid the pandemic. The first step is to reach out to consumers who need at-home and contactless dining options, and some of these concepts are worth continuing as a means to top up earnings and cater to changing consumer needs.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – Key Takeaways
Market Size, Segmentation and Forecast
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Key Takeaways
Impact of COVID-19 on Consumer Behaviour
Usage of Pizza/Italian Takeaway and Home Delivery
Frequency of Takeaway/Home Delivery
COVID-19’s Impact on Takeaway/Home Delivery Frequency
Types of Items Ordered
Venues Visited for Takeaway/Home Delivery
COVID-19’s Impact on Dine-In Venues
Key Drivers of Satisfaction
Interest in Menu Trends
Attitudes towards Pizza/Italian Restaurants/Takeaways
Pizza/Italian Restaurants/Takeaways Consumer Segmentation
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – Key Takeaways
Launch Activity and Innovation
Advertising and Marketing Activity
Brand Research
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
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The impact of COVID-19 on the pizza/Italian restaurant and takeaway/home delivery sectors, with a focus on consumers’ eating out decision-making process.
