Pizza and Pasta Restaurants - UK - November 2015
Pizza and Pasta Restaurants - UK - November 2015

“Discounting continues to be a double-edged sword for this market. Whilst it remains a key venue differentiator, the expectation of promotions is hindering players’ ability to capitalise on the improving economic climate. The cut-price image sees consumers look to more exciting eating out options.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

The Market – What You Need to Know
Market Drivers
Market Size, Segmentation and Forecast

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – What You Need to Know
Perceptions of Types of Restaurants
Frequency of Visiting Pizza/Pasta Restaurants/Takeaways
Reasons for Using Pizza/Pasta Restaurants/Takeaways
Behaviours and Attitudes towards Pizza/Pasta Restaurants/Takeaways
Interest in Products/Services at Pizza/Pasta Restaurants/Takeaways

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Key Players – What You Need to Know
Market Share
Launch Activity and Innovation
Brand Communication and Promotion
Brand Research – Pizza/Pasta Restaurants and Takeaways

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources, Abbreviations and Supporting Information