“Linking pizza/pasta restaurant/takeaway brands to other lifestyle elements such as music, sport or gaming, which are popular with particular consumer groups, can also be an effective method in fostering a greater sense of brand loyalty amongst diners.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Market Size, Segmentation and Forecast
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Eating Out Behaviour – Pizza/Pasta Restaurants and Takeaways
The Consumer – Reasons for Visiting Pizza/Pasta Outlets
The Consumer – Online Activities for Pizza/Pasta Outlets
The Consumer – Attitudes Towards Pizza/Pasta Outlets
The Consumer – Further Attitudes Towards Pizza/Pasta Outlets
The Consumer – Pizza/Pasta Outlets Menu Enticement
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Research
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size, Segmentation and Forecast
Appendix – Brand Research
Appendix – The Consumer – Eating Out Behaviour – Pizza/Pasta Restaurants and Takeaways
Appendix – The Consumer – Reasons for Visiting Pizza/Pasta Outlets
Appendix – The Consumer – Online Activities for Pizza/Pasta Outlets
Appendix – The Consumer – Attitudes Towards Pizza/Pasta Outlets
Appendix – The Consumer – Further Attitudes Towards Pizza/Pasta Outlets
Appendix – The Consumer – Pizza/Pasta Outlets Menu Enticement
28th August 2014
“The emerging US trend of fast casual pizza operators is less developed in the UK arena. That fast service appeals to nearly half of lunch purchasers suggests that the format should perform well in the UK too.” 
29th April 2014
“Whilst the majority of players in this market remain committed to discounting as a significant footfall driver, menu expansion into lunch and breakfast should ensure that brands can increase frequency of visits in the long term.”
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How can operators broaden their appeal as an all-day dining venue?
