This report examines the pizza/pasta restaurant/takeaway market in the post-recession era. It looks at the lingering effects of the market’s over-reliance on price promotions, as well as exploring the attempts of various operators to modernise their brands to a more extensive level than has been seen in the market in recent years.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Future Opportunities
Market in Brief
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weakness in the Market
Market Size and Forecast and Market Segmentation
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Pizza/Pasta Restaurants Visited
Incentives for Eating at Pizza/Pasta Restaurants/Takeaways
Attitudes towards Healthy Eating and Pizza/Pasta Restaurants/Takeaways
Pizza/Pasta Restaurants/Takeaways Targeting Opportunities
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Elements
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Competitive Context
Appendix – Pizza/Pasta Restaurants Visited
Appendix – Incentives for Eating at Pizza/Pasta Restaurants/Takeaways
Appendix – Attitudes towards Healthy Eating and Pizza/Pasta Restaurants/Takeaways
Appendix – Pizza/Pasta Restaurants/Takeaways Targeting Opportunities
21st September 2011
"Following a period of heavy discounting and lacklustre branding the pizza/pasta restaurant market has now entered a period of 'evolution', with most of the big players in the market carving out more distinct positions for themselves in the increasingly competitive eating out market." 
10th May 2011
“Although the pizza/pasta restaurant market showed resilience during the recession, this was largely based on a backdrop of heavy discounting. Moves from operators today show that brands are now trying to achieve growth through wider distribution and by tapping into all day dining to a greater extent, although discounting ...
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Pizza Hut continues to be the most popular brand in the pizza/pasta restaurant market with around a fifth of consumers having visited in the last three months (compared to 16% having visited Domino’s and 12% having been to PizzaExpress).
