This is Mintel’s sixth report on the pizza/pasta restaurants, which is a market which continues to experience growth, albeit at a slightly slower rate. Although the demand for home delivery continues to show strong growth, the highly competitive nature of the overall eating out market and rivalry from the chilled retail sector have meant that the eat-in sector is starting to find trading conditions increasingly tough. Contrasting factors are affecting the marketplace as an increasingly ageing and affluent population coupled with the rise of the ‘foodie’ has created a strong demand for the real deal. However, health concerns have knocked the fast food market but pizza operators are fighting back with healthier options and wider ranging menus. Answering the need for convenience, the home delivery/takeaway market has embraced new technology providing multiple channels for ordering.

This report explores the hypothesis “Establishing brand loyalty in a competitive marketplace”. How are operators managing to make their brands stand out in such a highly competitive marketplace? How are operators meeting the demand for the authentic experience, are consumers willing to pay more for a premium offering and will this demand continue? And how is the healthy eating trend affecting the market, if at all?

The report looks at current patterns of usage for both eating in a restaurant and home delivery/takeaways, identifies current trends, assesses how the pizza/pasta market has changed and outlines prospective future developments within the sector. It explores consumer behaviour and attitudes towards pizza/pasta restaurants and identifies key consumer groups within the market.

This report examines changes and developments in the pizza and pasta fast food market. Within the scope of the report, takeaway, delivery and sit-down restaurants are considered. The market size comprises turnover from pizza and pasta chains (restaurant and home delivery/takeaway) as well as independents.