Dark Spirits: Incl Impact of COVID-19 - US - November 2020
Dark Spirits: Incl Impact of COVID-19 - US - November 2020

“Spirit brands are reeling from the loss of on-premise sales and as consumers facing economic hardships prioritize known, familiar brands over experimentation. Opportunities within the market exist despite these challenges. Successful dark spirit companies are highlighting their heritage while also embracing innovation by experimenting with various casks and launching RTD products. While financially struggling consumers are gravitating toward familiar spirits, brands can create new products/services for those consumers who ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – Key Takeaways
Market Size and Forecast
Segment Performance
Market Factors
Market Opportunities

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – Key Takeaways
Alcohol Consumption
Alcohol Consumption by Occasion
Dark Spirit Purchases
Brand Tier Purchases
Spirit Format Consumption
Premium Spirit Indicators
Premium Spirit Region Associations
New Spirit Trial
Important Spirit Attributes
Alcohol Purchasing Behaviors During Financial Uncertainty
Spirit Product Interest
Spirit Attitudes

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Companies and Brands – Key Takeaways
Dark Spirit Brand Performance
Competitive Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – Spirit Consumer Segmentation