Dark Spirits - US - September 2012
Dark Spirits - US - September 2012

The dark spirits category is expected to reach an all-time high of $21.4 billion in total U.S. 2012 estimated sales. The fact that this was accomplished following one of the worst recessions in the country’s history makes the accomplishment all the more impressive. However, growth was not all that strong in 2012 and was below 2011 levels, which may be cause for concern if the industry is ...

more
Report Price:
£3254.83
|
$4395.00
|
€3662.99

Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Trend Applications

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance—Dark Spirits
Segment Performance—Whiskey/Whisky
Segment Performance—Cordial and Liqueur
Segment Performance—Brandy and Cognac
Retail Channels—Off-Premise
Retail Channels—On-Premise

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Types of Dark Spirits Consumed
Reasons/Motivations for Drinking Dark Spirits
Where Dark Spirits are Consumed and the Positioning of Spirits Consumed
Market Perception of Dark Spirits
Purchase Attributes of Dark Spirits
Impact of Race/Hispanic Origin

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share—Canadian Whisky
Brand Share—American Straight Whiskey
Brand Share—Scotch Whisky
Brand Share—American Blended Whiskey
Brand Share—Irish/Other Imported Whiskey
Brand Share—Brandy and Cognac
Brand Share—Cordials/Liqueurs
Innovations and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix—Custom Groups by Market Position of Dark Spirits
Appendix—Other Useful Consumer Tables
Appendix—Trade Associations