"Growth has been small but consistent year-over-year from 2011 to 2015 (est). Overall sales are expected to continue gradually upward at a similar pace, as dark spirits add some growth through trending consumer interest – particularly the straight and Irish whiskey and brandy segments – while white spirits see small but positive growth. Opportunities exist for each dark spirits segment – whiskey/whisky, dark/golden/spiced rums, and brandies – through innovation, particularly with ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Core Consumers
Experience Level
Dark Spirits Cross-consumption
Whiskey/Whisky Drinkers
Rum Drinkers
Brandy Drinkers
Flavor Innovation
Attitudes and Behaviors
Purchase Location
Price Preferences
Preferred Attributes
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Leading Companies – Whiskey/Whisky
Leading Companies – Rum
Leading Companies – Brandy
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Market
Appendix – Consumer
2nd June 2016
“As rum volume and dollar sales decline, the segment is in need of innovation to keep up with current consumer trends toward new, sophisticated flavors and premiumization. Horchata flavors have already been seeping into the non-alcoholic beverage market. The flavor will also likely be of interest to key generational and ... 
21st October 2015
“An increasing number of consumers say they want nutritional and ingredient labeling on their alcoholic beverages and some spirits companies are voluntarily taking steps to meet consumer needs.”
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Modest category growth
