“Despite its recent success, the dark spirits category still faces obstacles to becoming more commonplace in consumers’ alcohol routines. Flavor innovation and new products have piqued the interest of some adults of legal drinking age, but ongoing sales are dependent on consumer loyalty, not just product trial. Manufacturers must emphasize the variety and versatility available from products and encourage consumers to feel more confident in exploring new whiskies, liqueurs, and ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues and Insights
Trend Applications
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Retail Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Social Media
The Consumer – Segment Preferences and Attitudes
The Consumer – Drinking Occasions
The Consumer – Preferences for Other Dark Spirits
The Whiskey Consumer – Drinking Occasions
The Whiskey Consumer – Subsegment Preferences
Key Driver Analysis – American Straight Whiskey
Correspondence Analysis
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share – Whiskey
Brand Share – Cordials and Liqueurs
Brand Share – Brandy and Cognac
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Social Media
Appendix – Key Driver Analysis
Appendix – Trade Associations
1st May 2015
“Ready-to-drink (RTD) cocktails are increasing in sophistication and variety, branching out from the sweet flavors many consumers associate with the category. Philly’s Premium Beverages’ Old Fashioned RTD cocktails hit on Millennial preferences for high-quality, small-batch alcoholic beverages, while reaching older consumers with a familiar, classic drink .” 
26th February 2015
“Dark spirits has been hit with a wave of flavor innovation, growing the category and expanding its reach to new audiences. La Bodega Internacional appeals to the booming whiskey industry and strong Hispanic interests with its J.R. Revelry brand.”
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What can inspire more frequent consumption of dark spirits?
