"The distilled spirits category in its entirety continues to see strong sales growth. Dark spirits drive a large portion of that growth as whiskies and brandies saw booms in popularity due to interest in premium and craft spirit offerings. Strong seasonality favoring fall and winter months combined with limited consumption among women will likely hinder total category growth. Brands should connect with consumers with authentic stories of heritage and introduce ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Dark Spirit Consumption
Shifts in Dark Spirit Consumption
Motivations for Drinking Alcohol
Attitudes toward Spirits
Deciding Which Spirit to Drink
Seasonality of Spirits
Dark Spirit Associations
Purchase Location of Spirits
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Company and Brand Sales of Dark Spirits
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – The Market
16th July 2018
“The current trade war dampens potential growth among US whiskey brands in international markets. US consumers may reap the benefit of cheaper whiskey but other US alcohol segments may suffer.” 
8th December 2017
"One-third of male dark spirit consumers consider themselves knowledgeable about spirits. As such, they believe that both the type and brand of spirit you drink says a lot about you. Building a brand with a solid identity will help appeal to male dark spirit drinkers especially, with the possibility of ...
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Spirits and cocktails come second to beer and wine
