Dark Spirits - US - November 2016
Dark Spirits - US - November 2016

"Distilled spirits (both white and dark) have enjoyed a significant (23.9%) growth since 2011, due in no small part to the rapid influx of flavors in the white spirit segment and a surge in interest in tequila. Similar flavor innovation is leading to growth in dark spirits, whiskey and brandy in particular, as Millennial consumers appear significantly interested in novel flavors within the category. Curiously, at the same time ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Dark Spirit Consumption
Whiskey/Whisky Consumer
Dark Rum Consumer
Brandy Consumer
Dark versus White Spirits Consumption
Important Dark Spirits Characteristics
Dark Spirits Flavors
Spirits Behaviors
Spirits’ Value Defined
Craft Spirits Defined

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
Leading Companies and Brands – Whiskey/Whisky
Leading Companies and Brands – Dark Rum
Leading Companies and Brands – Brandy
What’s Working?
What’s Struggling?
What’s Next?

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – Market