Soup: Incl Impact of COVID-19 - US - July 2020
Soup: Incl Impact of COVID-19 - US - July 2020

“After years of little growth, COVID-19 has rejuvenated the soup category across segments. Powerful associations with comfort, affordability and convenience are paying off for brands big and small, which are seeing unprecedented levels of growth as consumers find a sense of security and value in the preparedness of a well-stocked pantry. Growth is likely to see some staying power yet vary by segment and slow as consumers adapt to a ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors
Key Players – What You Need to Know

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Soup Consumption
Packaged Soup Consumption
Soup Attributes
Premium Soup Attributes
Soup shopping behaviors
Soup usage
Soup opinions
Appendix – Data Sources and Abbreviations

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Company and Brand Sales of Soup
What’s Working
What’s Struggling
What’s Next
The Consumer – What You Need to Know

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – The Market
Appendix – Retail Channels
Appendix – Key Players