Soup - US - January 2010
Soup - US - January 2010

This report explores the soup market—identifying key developments that are changing consumer habits and usage with consideration of the current economic climate, shifts in consumer behavior and health/wellness trends.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Ready-to-serve Wet Soup
Segment Performance—Condensed Wet Soup
Segment Performance—Dry Soup
Segment Performance—Ready-to-serve Broth
Segment Performance—Refrigerated Soup
Segment Performance—Frozen Soup
Retail Channels
Retail Channels—Supermarkets
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Household Consumption of Soup
Selection Factors
Importance of Health-Related Claims
Attitudes Towards Soup
Consumption of Soup among Kids and Teens
Impact of Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Retail Channels—Drug and Other
Retail Channels—Natural Foods Supermarkets
Leading Companies
Brand Share—Ready-to-serve Wet Soup
Brand Share—Condensed Wet Soup
Brand Share—Dry Soup
Brand Share—Ready-to-serve Broth
Brand Share—Refrigerated Soup
Brand Share—Frozen Soup
Brand Qualities
Innovations and Innovators
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

IRI/Builders—Key Household Purchase Measures
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations