Soup - US - April 2012
Soup - US - April 2012

Recession-inspired frugality resulting in changing consumer purchase habits has conspired to soften sales in the $6.4 billion soup industry. After sales declines in prior years, the category showed minimal growth between 2010 and 2011, with sales essentially flat.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Ready-to-Serve Wet Soup
Segment Performance—Condensed Wet Soup
Segment Performance—Dry Soup
Segment Performance—Ready-to-Serve Broth
Segment Performance—Refrigerated Soup
Segment Performance—Frozen Soup
Retail Channels
Retail Channels—Supermarkets
Retail Channels—Supercenters and Warehouse Club Stores
Retail Channels—Drug and Other Stores
Retail Channels—Natural Supermarkets

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Frequency and Types of Soup Eaten
How and When Soup is Eaten
Shopping for Soup
Purchasing, Storing, and Consumption Behaviors Toward Soup
Important Attributes When Purchasing Soup
Attitudes Toward Soup
Impact of Race/Hispanic Origin
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share—Ready-to-serve Wet Soup
Brand Share—Condensed Wet Soup
Brand Share—Dry Soup
Brand Share—Ready-to-serve Broth
Brand Share—Refrigerated Soup
Brand Share—Frozen Soup
Innovation and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

IRI/Builders—Key Household Purchase Measures—Soup
Appendix: SymphonyIRI /Builders Panel Data Definitions
Appendix: Other Useful Tables
Appendix: Trade Associations