Soup - US - April 2013
Soup - US - April 2013

“Soup finds its largest draw among consumers aged 45+. This is a strength of the category, given the hefty purchasing power of Baby Boomers who make up a large percentage of this group. However, growing consumption among young consumers will be important in maximizing sales and nurturing a loyal user base.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Trend Applications

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Ready-to-serve Wet Soup
Segment Performance—Condensed Wet Soup
Segment Performance—Dry Soup
Segment Performance—Wet Stock/Broth
Segment Performance—Refrigerated Fresh Soup
Segment Performance—Frozen Soup
Retail Channels
Retail Channels—Natural Supermarkets

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Purchase and Consumption
Consumption Occasion
Important Attributes
Attitudes Toward Soup
Impact of Race and Hispanic Origin
Custom Consumer Group: Households with Children

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share—RTS Wet Soup
Brand Share—Condensed Wet Soup
Brand Share—Dry Soup
Brand Share—Wet Broth/Stock
Brand Share—Refrigerated Soup
Brand Share—Frozen Soup
Innovations and Innovators
Marketing Strategies
Social Media—Soup

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

IRI/Builders—Key Household Purchase Measures
Appendix: Food and Drink Market Drivers
Appendix: Social Media
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations