“Although more than eight in 10 respondents agree that soup is a healthy meal option, many also agree that prepackaged soup contains too much sodium and too many artificial ingredients and preservatives. Brands should work to equate wholesome ingredients with nutrition and flavor, and deemphasize low sodium content because it may deter some who perceive low sodium to mean low flavor. Spotlighting other spices with bold flavor and potential health ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance – RTS Wet Soup
Segment Performance – Condensed Wet Soup
Segment Performance – Dry Soup
Segment Performance – Wet Broth/Stock
Segment Performance – Refrigerated and Frozen Wet Soup
Retail Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Household Soup Purchases
Occasions for Eating Store-bought Soup
Reasons for Eating Store-bought Soup
Interest in Soup Claims/Ingredients, and Willingness to Pay More for Them
Opinions about Store-bought Soup and Soup Buying Behavior
Attitudes Toward Store-bought Soup
Reasons for Not Eating Store-bought Soup
Race and Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share – RTS Wet Soup
Brand Share – Condensed Wet Soup
Brand Share – Dry Soup
Brand Share – Wet Broth/Stock
Brand Share – Refrigerated Soup
Brand Share – Frozen Soup
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Information Resources Inc. Builders Panel Data Definitions
Appendix – Trade Associations
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Can brands extend wholesome image to a healthy image?
