Soup - US - September 2008
Soup - US - September 2008

This report addresses the strengths and weaknesses of the soup market in the U.S. and includes an analysis of ready-to-serve, condensed, dry, and refrigerated/fresh soups. Mintel aims to help stakeholders in the soup industry make informed decisions in the areas of new product development, consumer targeting, product positioning and retail merchandising. The issues addressed in this report:

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Fast Forward Trends

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Overall Segment Performance
Segment Performance—Ready-to-serve Wet Soups
Segment Performance—Condensed Wet Soup
Segment Performance—Dry Soup
Segment Performance—Ready-to-serve Broth
Segment Performance—Refrigerated Fresh Soup
Segment Performance—Frozen Soup
Retail Channels
Retail Channels—Supermarkets
Retail Channels—Drug Stores
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand Preferences
Race and Hispanic Origin
Cluster Analysis—Soup Mavens, Wet Soup Samplers, Soup Traditionalists

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share—Ready-to-serve Wet Soup
Brand Share—Condensed Wet Soup
Brand Share—Dry Soup
Brand Share—Ready-to-serve Broth
Brand Share—Refrigerated Fresh Soup
Brand Share—Frozen Soup
Brand Qualities
Innovation and Innovators
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: IRI/Builders Panel Data Definitions
Appendix: Trade Associations

Other

Retail Channels—Other Stores
Retail Channels—Natural Channel
Household Soup Usage
Fresh, Refrigerated Soup Consumption
Meal Occasions for Soup Consumption
Types of Canned Soup Used
Packaging Preferences for Soup
Flavor Preferences in Soup
How Consumers Choose Soup
Health Attributes Looked for in Soup
Health Beliefs and Behaviors Specific to Soup
Soup Use and Consumption at Home
Restaurant versus Home Soup Consumption
IRI/Builders—Key Household Purchase Measures