The Chinese Consumer - China - April 2016
The Chinese Consumer - China - April 2016

“China is gradually progressing into an energy-saving, environmental-friendly and technology-driven economy in which mass industrial production is giving way to domestic consumption to act as the key growth engine. Ever-increasing disposable income and an optimistic economic outlook encourages Chinese consumers to spend more money in almost every sector of life – from everyday staples to discretionary items and activities – in pursuit of higher living quality and desired lifestyles. There are lucrative ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
China Today – The Economy
China Today – The People

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

Expenditure Overview
In-home Food
Foodservice (Eating out and Takeaways)
Non-alcoholic Drinks
Alcoholic Drinks Out of Home
Alcoholic Drinks In Home
Beauty and Personal Care
OTC and Pharmaceuticals
Clothing and Accessories
Household Care
Technology and Communications
Leisure and Entertainment
Home
Transport
Holidays
Personal Finance and Housing
Miscellaneous

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer – What You Need to Know
Changes in General Lifestyle
Trends in Spending Priorities
Ways of Rewarding Oneself
Changes of Spending in Different Shopping Channels
Trends in Shopping Habits
Meet the Mintropolitans

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Methodology and Abbreviations