The Chinese Consumer: Value Redefined - China - 2021
The Chinese Consumer: Value Redefined - China - 2021

“Consumer spending sentiment is overall confident. Total spending will continuously increase in the next few years with a moderate pace thanks to stable economic growth and desire for healthier lifestyles along with future security assurances over the long term. When making purchase decisions, consumers are becoming increasingly emotion-driven – favouring towards brands that echo with their ethical values (eg showing respect to consumers’ cultural identities and their individuality, fulfilling corporate social ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
China Today - The economy
The people
Spending overview

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

Sector Review-In-home food
Foodservice (eating out and takeaways)
Non-alcoholic drinks
Alcoholic drinks – in-home and out-of-home
Beauty and Personal Care
OTC and Pharmaceuticals
Clothing and Accessories
Technology and Communication
Household care
Home
Transport
Leisure and entertainment
Holidays
Personal finance and housing
Miscellaneous

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer - Stronger sense of self-protection
Emotional wellbeing gaining importance
Redefining life values
Local brands gaining favour

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Methodology and Abbreviations
Appendix – Market and Consumer Data