The Chinese Consumer - China - May 2019
The Chinese Consumer - China - May 2019

“The economy is still healthy, recording 6.6% GDP growth in 2018, maintained by consumers’ increasing consumption. But uncertainties ahead mean some sectors have experienced both trading up, with consumers’ seeking self-indulgence, and trading down, due to frugal mindsets, as seen in the holiday and clothes and accessories segments. Intangible assets such as knowledge improvement and experience accumulation are important and are being prioritised ahead of physical satisfaction, for both ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
China Today – The economy
China Today – The people
China Today – Expenditure overview

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

Sector Review – In-home food
Sector Review – Foodservice (eating out and takeaways)
Sector Review – Non-alcoholic drinks
Sector Review – Alcoholic drinks – in-home and out-of-home
Sector Review – Beauty and personal care
Sector Review – OTC and pharmaceuticals
Sector Review – Clothing and accessories
Sector Review – Technology and communication
Sector Review – Household care
Sector Review – Home
Sector Review – Transportation
Sector Review – Leisure and entertainment
Sector Review – Holidays
Sector Review – Personal finance & housing
Sector Review – Miscellaneous

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer – What You Need to Know
Changes in Spending
Reasons for Spending More
Reasons for Spending Less
Lifestyle Challenges
Brand Impact
Attitudes towards Spending

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Consumer Expenditure Forecast
Appendix – Methodology and Abbreviations