The Chinese Consumer - China - April 2017
The Chinese Consumer - China - April 2017

“Consumers have become more conservative spenders from seeing the slowing economy and feeling more pressure both from work and financially. Meanwhile they are eager to live a healthier and more exciting lifestyle. This requires them to learn and become smarter shoppers – being able to gauge a product’s quality and value before paying so as to make the most out of their budget to enjoy an upgraded lifestyle – featuring a ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary
China Today – The Economy
China Today – The People

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

Expenditure Overview
In-Home Food
Foodservice (Eating Out and Takeaways)
Non-Alcoholic Drinks
Alcoholic Drinks – In Home and Out of Home
Beauty and Personal Care
OTC and Pharmaceuticals
Clothing and Accessories
Technology and Communication
Household Care
Home
Transport
Leisure and Entertainment
Holiday
Personal Finance and Housing
Miscellaneous

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer – What You Need to Know
Life Pursuits
What Drives Life Quality?
Definition for “Good Value for Money”
What Does a “High-Quality Product” Mean?
What are Worth Paying More for?
Meet the Mintropolitans

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Consumer Expenditure
Appendix – Methodology and Abbreviations